Working with

Shop for Shops

Shop for Shops is a proudly Australian-owned, family-run retail supplier specialising in shop fittings, shelving and display solutions. They offer both off-the-shelf products and custom fit-outs, from clothing racks, mannequins and merchandising displays to full store installations. With showrooms in major cities like Melbourne, Sydney and Perth, and international supply operations including warehouses in China and an office in Shanghai, they support businesses large and small with quality, practical solutions tailored for the retail environment.

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The work

Working at Shop for Shops gave me the opportunity to explore the full spectrum of design, from catalogue production and product photography to sketching new furniture concepts from scratch. The work spanned both digital and print, including website updates, POS, and

retail-focused collateral.

One of the major highlights was leading a complete rebrand of the company. This included developing new brand guidelines, redesigning branded POS and outdoor signage, and overseeing large-scale building designs, from signage to frescos. I also created vehicle wraps, ensuring the new look and feel extended across every customer touchpoint.

As a family-owned business, I was given significant creative freedom to shape the rebrand with my own vision. Alongside the brand work, I updated and maintained their website, managed the virtual shop, and ensured the online stock library was current, giving the company a strong and consistent presence both in-store and online.