Working with

Mars Wrigley

Mars Wrigley, a division of Mars, Incorporated, is one of the world’s largest players in the global food industry, best known for its leadership in both confectionery and petcare. With a presence in over 180 countries and a workforce of more than 150,000 across Mars, the company continues to shape some of the most recognisable and loved brands in the world. In confectionery, its portfolio includes household names such as M&M’s®, Snickers®, Skittles®, Extra® and Orbit®, while in petcare, Mars is behind trusted brands like Pedigree®, Whiskas®, Royal Canin® and Sheba®. Their scale, heritage, and commitment to innovation and sustainability have made them a cornerstone in everyday moments of joy, care and indulgence across the globe.

Print POS

Working with so many renowned global brands, no day was ever the same. There was constant demand for a wide variety of creative outputs including print, packaging, digital assets and catalogue design. A key part of the role was developing point-of-sale displays that brought products to life in-store, from posters and standees to large-scale promotional rollouts. As a reactive FMCG company, Mars required fast turnaround and strict adherence to brand guidelines, while also encouraging fresh creative concepts from scratch.

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Packaging

Packaging design needed to be supplied print ready and colour matched with precision to each brand. This involved creating and adjusting dielines, preparing artwork for production and maintaining accuracy when it came to ingredients, nutritional information and legal clauses. Every design was held to the highest standard to ensure consistency across Mars’ extensive product portfolio and international markets.

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Digital and Rendering

Straight-to-market products required highly detailed renderings that were used for client approvals and retailer sell-ins. These visuals played a crucial role in securing placement with leading retailers such as Coles, Woolworths, IGA and Kmart. High quality 3D product renders not only demonstrated the final look and feel of packaging, but also allowed for efficient approvals and smoother production timelines.

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