Working with

Guess by Marciano & Aldo Shoes

Guess by Marciano is the premium lifestyle division of the global fashion brand Guess, recognised for its contemporary apparel, footwear and accessories. In Australia, the business extended its retail offering through an impressive portfolio of international labels, including Aldo Shoes & Accessories, Baby Phat, and Travelite luggage. By bringing together aspirational fashion with a curated mix of global brands, Guess by Marciano built a strong retail footprint that connected Australian customers with international style and lifestyle trends.

The work

Working at Guess by Marciano offered the opportunity to take on a wide range of marketing and design responsibilities across multiple global fashion brands, including Guess by Marciano, Travelite, Aldo Shoes & Accessories, and Baby Phat. As the sole designer for Australia and New Zealand, I managed everything from POS and packaging design to outdoor signage and

visual merchandising.

The role involved travelling interstate to design and direct store layouts from scratch. I measured and curated wall decals, vinyls, and in-store POS displays, ensuring each retail environment reflected the sophistication and bold aesthetic of the brand. This hands-on approach allowed me to develop a deep understanding of spatial design and retail flow.

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Beyond retail environments, I also redesigned company collateral and created branded event pop-ups, maintaining visual consistency across campaigns and activations. The fast-paced nature of fashion retail pushed my creativity and adaptability, giving me a strong foundation in balancing design innovation with global brand integrity.