© 2035 by Neodia Moodley
Working with
Britax & Steelcraft
Britax Australia is a leader in child safety and nursery products, overseeing trusted brands such as Britax, Steelcraft and Babylove. With a focus on innovation, reliability and design, the company has built a strong reputation for producing car seats, strollers and nursery essentials that parents across Australia rely on for quality and
peace of mind.
The work
At Britax and Steelcraft, I had the opportunity to expand my creative skill set by directing both product design and marketing initiatives. I worked on branding newly developed products, designing packaging, and creating go-to-market campaign launches that captured consumer attention. In addition, I produced educational collateral for stockists and sales assistants, ensuring the brands’ messages were communicated clearly and consistently across all touchpoints.
A significant part of my role was leading the rebranding of both Britax and Steelcraft. This included developing strategic social media and web campaigns that strengthened digital presence and drove engagement. I also spearheaded photoshoots, managing everything from organisation and direction to capturing images behind the camera myself. This hands-on approach allowed me to maintain complete creative oversight and deliver content that elevated the brands.
Attention to detail was critical in this role, particularly given the importance of childcare safety and adherence to Australian regulations. One of the highlights was the launch of the b-Compaq seat, which combined thoughtful design with powerful marketing execution. I also pushed the boundaries of instructional design by developing innovative animation videos, produced both in-house and in collaboration with international agencies. These projects not only broadened my creative expertise but also contributed to the ongoing success and reputation of both brands.