© 2035 by Neodia Moodley
Working with
Bolle & Serengeti
Bollé Brands brings together a portfolio of internationally recognised eyewear labels, each with a strong reputation for innovation, style and performance. Bollé is renowned for its sports performance sunglasses, helmets and everyday eyewear, while Bollé Safety is a global leader in protective eyewear trusted by industries worldwide. Serengeti sits at the premium end of the market, celebrated for its pioneering photochromic and polarised lens technology that adapts seamlessly to changing light conditions. Completing the portfolio, Cébé is a heritage French brand with deep roots in mountaineering and skiing, offering high-performance eyewear and helmets designed for extreme outdoor conditions. Together, these brands combine advanced lens technology, craftsmanship and design, with distribution reaching across Australia and around the world.
The work
My time at Bollé gave me the opportunity to build my skills across a wide variety of design mediums. I created full campaigns and trade show exhibitions from scratch, which allowed me to work across print, digital, POS, and large-scale displays. I was also responsible for editing raw photography, developing websites from the ground up, and spearheading marketing initiatives that reached both local and global audiences.
A particularly exciting aspect of the role was collaborating with world-class athletes, including Olympic champions Lydia Lassila, Alex “Chumpy” Pullin, and racing driver Mark Winterbottom. These partnerships brought authenticity and impact to the campaigns I designed, and gave me valuable experience in producing high-profile promotional material. Alongside this, I created social media content, GWP campaigns, and exhibition designs that showcased the brand’s identity in fresh and innovative ways.
One of the greatest highlights of my career was being part of the close-knit Bollé family across the globe. Thanks to the recognition of my work by our peers in Europe, I was given the privilege of developing global campaigns from the ground up. These opportunities not only strengthened my design expertise but also showed me the value of creative collaboration on an international scale.